Sep 252013
Financial Advisory: A Missed Opportunity By Credit Unions

Financial Advisory Is A Large Opportunity For Engagement and Revenue Creation, Yet It Continues To Be Ignored by Most Credit Unions, Credit Union Advisors Top Rivals in Productivity, Bank Investment Consultant Financial Advisory is one of the primary drivers for Credit Unions (and Banks) to really engage their members (customers) in a way that drives Loyalty, Revenues and Profitability.  Yet, this continues to be a missed opportunity for Credit Unions (and Banks). Bank Investment Consultant recently published the results of a survey with hundreds of Credit Unions conducted by Kehrer Saltzman & Associates.  The findings – presented in the above infographic – reinforce the view that Credit Unions can be much more effective and engaging with their membership. Financial Advisory Revenue Generation The survey found that Financial Advisors generate significant revenues for Credit Unions, averaging $262,000 per 3rd party B/D Advisor, though in-house B/D Bank Advisors generate more than $400,000 in Revenue.  Either way, it is clear that Financial Advisory services generate significant revenue. Share Deposits Per Financial Advisor Credit Unions deploy one (1) Financial Advisor per nearly $450 million in share drafts, as compared to just a bit over $300 million in deposits for Banks.  Clearly, this suggests that, Credit Unions [Read More...]

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