Knowing Your Customer Is Essential for Loyalty and Profitability

 Competition, Cross-Sale, Customer Acquisition, Gen Y, Marketing, Profitability, Strategy  No Responses »
Jan 142013
 
Knowing Your Customer Is Essential for Loyalty and Profitability

Many Community Banks and Credit Unions provide a great service to the community in the form of free checking accounts.  And many in the Community Bank and Credit Union sector are rightfully proud of their contribution and support of the community. Unfortunately, the big win for consumers results in a huge loss for Banks and Credit Unions which jeopardizes the viability of the very institutions providing the service.  The reality is that most consumers do no need or want anything more than a checking account (accompanied by a debit card and perhaps direct deposit & bill pay).  These limited set of products require substantial scale before a provider can generate economies of scale to produce a profit; and by definition, this excludes Community Banks and Credit Unions.  Because of this, most Community Bank and Credit Union customer relationships result in recurring, non-recoverable annual operating losses. Understanding this, Community Banks and Credit Unions [Read More...]

The Big Shift by Brett King

 Branding, Competition, Cross-Sale, Customer Acquisition, Customer Service, Data / Statistics, Demographics, Gen Y, Marketing, Pricing / Rates, Profitability, Strategy, Uncategorized  No Responses »
Jan 102013
 

Brett King discusses how customer behavior and technology are changing the future of financial services. The reality will challenge the thinking of traditional Bankers through a discussion of topics including: · Why customer behavior is so rapidly changing, including the four phases of disruptive change; · How community financial institutions and their branches must evolve; · Why checks are rapidly disappearing and cash is next; · Why your mobile phone will replace your wallet in the next 2-3 years; and · How financial institutions must reinvent themselves or become irrelevant    

Revenue Growth & Customer Loyalty Depend on Strategy

 Competition, Cross-Sale, Customer Acquisition, Marketing, Profitability, Strategy  No Responses »
Jan 022013
 
Revenue Growth & Customer Loyalty Depend on Strategy

Net Interest Margin (NIM) woes facing Banks and Credit Unions will continue following the trend established in 2012, especially given that the FED announced that the period of ultra-low rates will continue until unemployment rate falls below 6.5%.  An optimist will tell you that is at least 3 years away; a realist will set your expectations closer to 2018. The challenges facing Banks and Credit Unions will remain similar (hopefully not worse) than what we experienced in 2012 until the economy recovers, until rates climb again, and until the loan demand returns.  Shrinking Revenues, including NIM, is driven by lackluster loan demand and ever greater competition for the business resulting in lower rates, and lower loan fees (and less restrictive loan covenants). Like never before, Bankers are forced to find alternative revenue generating sources and many are struggling… resulting in weaker Community Bank and Credit Union brand values, less attractive value [Read More...]

Why Community Banks are Ill-Positioned to Serve the Cash-Less

 Competition, Cross-Sale, Customer Acquisition, Data / Statistics, Marketing, Pricing / Rates, Profitability, Strategy  2 Responses »
Dec 072012
 
Why Community Banks are Ill-Positioned to Serve the Cash-Less

Most Americans have little or no cash.  Most, it appears live paycheck to paycheck.  Schwab’s OnInvesting magazine published a story summarizing the findings of a Bankrate survey conducted in June 2012 which shows that just 25% of Americans have enough cash to support at least 6 months of living expenses. Why is this relevant to Banks and Credit Unions?  Well, for one, it validates other findings that suggest that most consumers hold less than $1,000 in deposits.  But perhaps more importantly, it suggests that the vast majority of consumers are unlikely to be interested or approvable for the vast majority of products and services that Banks and Credit Unions wish to sell. For example, we all recognize that Banks and Credit Unions typically have a good track record in lending to individuals with high credit scores, ample income, and high net worth — the traditional ‘A paper’ credit.  On the [Read More...]

Growth And Profitability Require Competitive Differentiation

 Branding, Channel, Competition, Cross-Sale, Customer Acquisition, Marketing, Profitability, Social Media, Strategy  No Responses »
Sep 282012
 
Growth And Profitability Require Competitive Differentiation

How does a Bank remake itself so as to attain the prestige, the following of the likes of Apple, Disney, Harley Davidson, and Starbucks? This is the question Ken Olan, EVP / CFO of a $2 billion assets Victoria, TX based First Victoria Bank asks in his opinion post entitled Mission Possible: Creating a Category-of-One-Bank published on BAI’s Banking Strategies website. There is no doubt that retail banking is highly commoditized and without breaking out of the sameness, retail banking will continue to be plagued by cannibalization from non-traditional competitors and will eventually evolve into what Brett King refers to as ‘Utility’ services. In the article, Mr. Olan posits that “…banks need to start thinking more like category-of-one retailers and less like banks. The great companies of the world innovate more than products and services. They consistently challenge the status quo to create brands of ever greater relevance. Sometimes that [Read More...]

Some Bank Customers Are Better Than Others

 Competition, Cross-Sale, Customer Acquisition, Data / Statistics, Demographics, Gen Y, Marketing, Profitability, Strategy  2 Responses »
Jun 042012
 
Some Bank Customers Are Better Than Others

As with everything in life, some things are better than others.  To some consumers, Coke tastes better than a generic cola.  To some car buyers, a Mercedes is preferred to a Honda.  To some print store owners, a customer placing a large order is preferred to a customer placing a small order.  To some financial advisors, a client with a large portfolio is preferred to a client with a very small portfolio. We ought not be surprised that the preference likewise should hold for customers and members of Community Banks and Credit Unions.  That is, a Bank or Credit Union executive, assuming a rationale individual, should prefer a customer / member that is capable, willing and interested in purchasing numerous banking products & services over a customer / member who is interested in just one or two basic products. To help us understand customer segmentation, FIS Global recently published an [Read More...]

Self-imposed Strategic Disadvantage Marginalizes Community Banks & Credit Unions

 Branding, Channel, Competition, Cross-Sale, Customer Acquisition, Marketing, Profitability, Strategy  2 Responses »
Oct 182011
 
Self-imposed Strategic Disadvantage Marginalizes Community Banks & Credit Unions

FIS and OptiRate research independently concludes that the path to profitable growth is through a focused campaign on Affluent consumers. Community Banks and Credit Unions now have the opportunity to release themselves from the self-imposed exile to the land of weak growth, minuscule profitability and sub-book value valuations.

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