Experts may debate the meaning of ‘is’, but luckily the meaning of Branding ROI is much simpler. However, many marketing experts still have not caught on… We define terms such as Brand, Brand Value, and ROI and grade the performance of 9 marketing experts.
Social media. It is free, right? You can set up a Twitter handle or a Facebook page, update them a few times and be good. People will flock to you. People will hang on to every word and want to amplify everything you put out. Right? That is totally the way it works. No. Not at all. If that is the way you think you have a lot to learn.